Natural American Spirit was the founder of the additive free Hand Rolling concept and is still the market leader by a long way as they got it right first time securing loyal smokers from the beginning. They weren't just trying to make money they were trying to introduce a fair product at a fair price on a fair market with smokers enjoyment firmly at the forefront. It isn't just a gimmick it's a quality tobacco. Enjoy the full flavour of tobacco without the chemical flavour or harshness and that warm feeling in the knowledge that you are smoking a fair trade product!